TCL and Bang & Olufsen Ink Six-Year Audio Licensing Deal

Partners to Enhance Sound Quality in TCL's Premium TVs and Audio Products

Breaking News:

Chinese electronics giant TCL and Danish audio specialist Bang & Olufsen (B&O) have signed a six-year licensing agreement to incorporate B&O's renowned audio technology into TCL's high-end TVs and future audio products. This partnership marks a significant collaboration between the two industry leaders, aiming to elevate the audio experience for TCL customers.

The first fruits of this collaboration will be seen in TCL's upcoming premium TVs, set to debut later this year. These TVs will feature B&O's signature sound tuning, delivering immersive and captivating audio that enhances the viewing experience.

The deal also includes the development of co-branded audio products, such as soundbars and headphones, combining B&O's acoustic expertise with TCL's manufacturing capabilities. This partnership promises to bring premium audio solutions to a wider audience, expanding the reach of both companies in the global audio market.